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Sunday, November 29th, 2009 at 11:42am

When my husband and I go shopping for anything — especially expensive items — we like to do our homework. We are looking for more than the lowest price; we are also looking for good quality. So when we decided to buy an HD LCD TV, we looked around, read reviews, and went to my husband’s buying Bible, Consumer Reports. And, ultimately, we settled on a Sony Bravia. (Dis[...]

Tags: marketing, Work, Finance

Friday, November 27th, 2009 at 10:40am

It’s Black Friday! And that means that it times to talk about spending money. In previous years we’ve taken a look at jobs at Amazon.com and Ernst & Young (for companies that are “in the black”). We also look at jobs with SlickDeals, one of the best websites for finding Black Friday deals, a few months ago. Today we’re gong to look at Visa[...]

Tags: jobs, marketing, strategy, entry-level jobs, Finance, operations

Wednesday, November 25th, 2009 at 10:24am

Can you control what others think of your freelancing business? Do you know how to motivate potential buyers? Have you built customer loyalty? While these tasks may seem daunting or even impossible, by properly branding your freelance business you can accomplish all of the objectives listed above and more. Good branding effectively communicates what your business is about, motivates buyers, and bu[...]

Tags: marketing, branding, How-To

Friday, November 20th, 2009 at 10:23am

Do you know what do your clients think about you?Many clients won’t even tell you if they are unhappy, instead they’ll simply stop using your services. You may never find out that anything was wrong.Loyal customers are important to your success as a freelancer. Even if a particular client no longer needs your services, you want him or her to to speak favorably about your busin[...]

Tags: marketing, Managing Clients, customer service, Clients, surveys

Thursday, November 19th, 2009 at 02:26pm

How do you know whether your marketing plan is on target? In today’s environment the more on target we are the better. If your marketing plan is based on the organization’s strategic plan then odds are you’re heading in the right direction. If there is a disconnect between the marketing plan and your enterprise’s strategic plan, then odds are you are setting[...]

Tags: Metrics, marketing, Laura Patterson

Tuesday, November 17th, 2009 at 11:48am

Image: BlogCDN This is a guest post by Resource Nation’s Shannon Suetos. Most of us know the best shopping of the holiday season happens on the day after Thanksgiving, also known as Black Friday. Online shopping is now a norm, so people refer to the Monday after Thanksgiving as Cyber Monday. The theory: After Black Friday jump starts the holiday shopping season, people go online at work[...]

Tags: retail, marketing, eCommerce

Tuesday, November 17th, 2009 at 10:46am

I love Ivy League sports. I really do. Although I think the league gets less respect than it deserves, I know that they’ll never be the Big Ten—even if a powerhouse like Cornell (hey, I’m biased) continues to excel at the national level in sports like Hockey, Lacrosse, Wrestling, and even Basketball. I didn’t realize how big Big Ten sports were until I walked ar[...]

Tags: marketing, sports, television, sales, advertising, Illinois

Friday, November 13th, 2009 at 10:55am

Happy Friday the 13th! If you let your belief in bad luck and superstition affect you on a daily basis, then you’re setting yourself back in the job search. It really won’t do you any good. With that said, there are millions of people who suffer from paraskevidekatriaphobia—the fear of Friday the 13th. One of the biggest symptoms of this phobia is an unwillingness to trav[...]

Tags: marketing, entry-level jobs, web development, software development, international, analyst